WiFi monetization has been the buzz for a while now. Beyond the technology features, WiFi monetization is a sound business strategy, one in which the business executives expect a specific ROI. WiFi monetization realm is full of buzzwords. This article focuses on elaborating captive portal and content promotion and its role in WiFi monetization. WiFi […]
Guest WiFi solutions are a buzz of the time due to its ability to create value for marketing, sales, and IT in terms of incremental business. Evaluation and onboarding of guest WiFi solutions is an overwhelming task. If you have someone who has been through the end to end life cycle of assessment, onboarding, implementation, […]
Security of customer data is one of the most critical elements of guest WiFi solution. Ability to secure customer data over guest WiFi separates enterprise-grade WiFi monetization solutions from the others. There are 2 levels at which the guest WiFi solutions must take care of customer data, first at the authentication stage and secondly during […]
Guest WiFi monetization for businesses has been a well known and highly cluttered technology space. While the companies want to unlock the incremental revenues from this channel, they often have many questions around WiFi monetization itself. No matter how lame the questions may sound, the business leaders with clarity on these aspects tend to make […]
Monetizing guest WiFi is on the list for most venue businesses. Guest WiFi is the door to the virtual world of the Internet for your visitors and customers. Guest WiFi monetization is about conducting business with your visitors over free WiFi access. In the physical world, your customers are least likely to do business with […]
If you are a marketing manager, head of the customer experience or head of operations, you probably already know what is monetizing WiFi in general. The roadmap for WiFi monetization can get confusing when you initiate three-way discussions. Firstly with your WiFi service operator, then with internal IT/ infrastructure teams and lastly with the business […]
If you are looking at CaptiveXS and wish to know what it offers, along with FAQs like “Who should use this solution?” and “What can you do with this solution?”, you’re in the right place. RaGaPa CEO Gagandeep Singh has elaborated on everything that you need to know about CaptiveXS. You can either read the […]
If you are the head of analytics, IT or simply a marketing manager who believes in using consumer insights, you have already seen that your organization has been capturing tons of unstructured and unanalyzed data from infrastructure such as guest WiFi. In the true sense, the WiFi access point is an IoT in itself that […]
We are pleased to announce that CaptiveXS is integrated with Ruckus Cloud WiFi and you can now have the efficiency of Ruckus cloud deployment along with our flagship guest WiFi solution. CaptiveXS is already supported on all other Ruckus WiFi products: SmartZone, ZoneDirector & Unleashed. Ruckus Cloud Wi-Fi, an integrated cloud controller, enables IT to […]
You are the CIO or head of IT/ networking department and you already see how high on priority is WiFi marketing for the management and marketing. As a practitioner in technology, you keep wondering is guest WiFi marketing and WiFi analytics really going to make any serious impact on your business? Here are 5 key […]