In a world where information is power, customers are willing to share their valuable data in exchange for personalized services and rewards. This creates an immeasurable advantage for brands and businesses, offering them the chance to increase their revenues by leveraging this data. And what better way to do so than with guest Wi-Fi, which can be used to generate more endorsements on social media through the powerful tool of Wi-Fi marketing.
From using the welcome page to generate leads, to encouraging social media endorsements, and geolocalized promotions – learn how to leverage guest Wi-Fi to raise brand awareness, build customer loyalty, and increase revenues. With Wi-Fi marketing, your public Wi-Fi can be transformed into a marketing orchestration channel, enabling you to build customer loyalty, raise brand awareness, and gain user profile information. Having Wi-Fi in your store/premises is considered a golden opportunity to embark on the modern-day marketing journey.
Maximizing your welcome page is key to monetizing your guest Wi-Fi, with this being the page where many first-time users will land. Use it to inform them about promotional offers, service information, and the latest updates about your store, and don’t forget to add texts, images, and other independently defined content to create a multimedia communication channel between the visitor and the hotspot.
Guest Wi-Fi can also be used to encourage users to endorse your business on social media, by liking your Facebook page, adding your geolocation post to their Facebook wall, writing testimonials, reviewing products, and sharing their experiences.
Finally, never underestimate the impact of geolocalized promotions, which can be tracked and analyzed with Wi-Fi marketing to help you create comprehensive reports related to users accessing the network. In summary, Wi-Fi marketing is one of the most versatile ways to reach out to customers with a multipronged approach. It’s up to retailers, marketers, and businesses to integrate Wi-Fi marketing effectively and make the best out of this powerful tool.
We hope these insights will help you make a difference to your business. We would love to hear from you. If you have any comments, suggestions or queries you can get in touch with us at info@ragapa.com
