How To Save Money On Brand Promotion

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With increased competition, competitors must improve their cost structure while boosting their sales. Improving sales normally entails raising your sales expenditures, i.e. recruiting additional people. Furthermore, hiring new employees may not result in increased revenue. However, with tools like guest Wi-Fi solutions, you can market your brand without investing a fortune – and even add […]

Wi-Fi Monetization Myths – Busted

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You are the CIO or head of the IT department, and you are aware of how important Wi-Fi marketing is to management and marketing. As a tech professional, you may be wondering if Guest Wi-Fi marketing and Wi-Fi analytics will have a significant influence on your organization or not? Cost “Why add additional overhead when […]

Post Session Engagement: A Key To Wi-Fi Monetization

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Wi-Fi monetization has been the unique selling point for many firms that provide Wi-Fi, albeit it isn’t as simple as it may appear. Wi-Fi monetization is a terrific combination of various marketing methods and cutting-edge technological capabilities. The crucial point is that marketers should be able to leverage these features to increase Wi-Fi monetization. The […]

Wi-Fi Marketing For Small Businesses

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Small businesses are finding it more difficult to attract the attention of their target audience in this day and age. To compete with large organizations, small firms must think beyond the box. Any small business’s marketing plan should aim to increase recurring customers and expand their prospect contact list. Wi-Fi marketing may do both while […]

All About Social Wi-Fi And It’s Benefits

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You may have heard the term “social wi-fi” a lot lately. We’re here to assist you understand what social Wi-Fi is and what the benefits are for both those who provide it and those who utilize it. In its most basic form, social Wi-Fi entails social media authentication in exchange for Wi-Fi access. Customers that […]

Why Digitalization Of Customer Experience Is Vital

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Digital customer experience, or digital CX refers to the total online interactions a customer has with your brand. Most interactions take place on your website or app. But channels like social media and email also play a role in how customers connect with your brand online. It is pushing companies to innovate and create a […]

How Captive Portal Acts As A Pivot In Wi-Fi Monetization

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Wi-Fi monetization has been a hot topic for quite some time. Aside from the technical characteristics, Wi-Fi monetization is a good commercial approach, with corporate leaders expecting a specified ROI. The world of Wi-Fi monetization is rife with jargon. This article breaks down captive portal and content marketing, as well as their function in Wi-Fi […]

The Key To Keeping Patients Content During Recovery

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It is tiring to recover from illnesses, whether life threatening or not. The recovery endeavor takes time, effort and willpower from the patient, his family, and the staff. In this situation, Guest Wi-Fi for recuperating patients and their families is a need, not a luxury. The hospital’s major focus is on providing the required services […]

How To Utilize Data From Guest Wi-Fi Effectively

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Customer behavior gathered with high granularity across the seemingly innocuous Wi-Fi access points has the potential to help firms become extremely competitive. If you’re the head of analytics, IT, or just a marketing manager who believes in capitalizing on consumer insights, you’ve probably noticed that your company is collecting a lot of unstructured and unanalyzed […]

3 Cutting Edge Techniques To Secure Guest Wi-Fi

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You know how important it is to safeguard your network from being misused as an IT leader or information security officer at a venue that provides free guest Wi-Fi. You should also be aware that you can employ guest Wi-Fi solutions with strict security measures in place to keep the network safe, but this may […]