- Gather Customer Insights:
By asking guests to sign in through social media platforms or a login page, you can access valuable information about their likes, dislikes, interests, and spending habits. Use this data to personalize your marketing messages and offer services tailored to your Guests’ age bracket and interests. - Engage with Guests:
Most guests will use the login splash page to access Wi-Fi, providing you with an excellent opportunity to engage with them. Use the page to promote your latest offerings, such as events, specials, and up-sells, to grab their attention and improve their experience. - Personalize the Login Experience:
The login landing page can be personalized to each guest’s profile, redirecting them to specific areas of your hotel that cater to their interests. This can include your customer loyalty program, events, and activities. - Track User Movement:
With Wi-Fi marketing tools, you can track the movement of users within your property and use this data to create heat maps, showing where guests spend the most time and how long they wait for amenities. Use this information to improve spaces and services and increase customer satisfaction. - Trigger Relevant Notifications:
Geofencing allows you to trigger relevant push notifications to guests based on their location within your hotel. This could include changes to digital signage, content, music, or messaging, providing a personalized experience and increasing engagement.
In summary:
Guest Wi-Fi can be a powerful marketing tool when used correctly. By gathering customer insights, engaging with guests, personalizing their experience, tracking their movement, and triggering relevant notifications, you can improve the customer experience and drive sales. Don’t let your Guest Wi-Fi go to waste – put it to work for your hotel today!
We hope these insights will help you make a difference to your business. We would love to hear from you. If you have any comments, suggestions or queries you can get in touch with us at info@ragapa.com
