Making WiFi pay for itself begins right from the point when the end-user connects to an access point at the venue. A venue is likely to receive two kinds of customers needing Internet access – those who need unlimited, high-speed and ad-free Internet experience and others who are merely looking for free Internet option. WiFi login tiers serve the purpose of segregating these end-users right at their entry point. WiFi marketing platform should be able to help you configure workflow for your specific login tiers.
What are WiFi Login Tiers?
WiFi login tiers are nothing but the offers made to end-users at the venue so that they can access the Internet. End-users have a choice among multiple login tiers. In the real sense, the WiFi login tier is the business model innovation when it comes to monetizing the Venue WiFi. Login tier is the user login workflow overlayed on top of the guest WiFi’s captive portal.
From the end-user experience perspective, the venues can enable multiple login tiers on the WiFi splash page. Generally, there are two types of WiFi login tiers, free WiFi login tier, and paid WiFi login tier.
There can be different workflows for end-users connecting on a free complimentary WiFi tier from those who join over the paid WiFi login tier. WiFi login workflows could be fully configurable based on business choices such as showing social login, registration page, OTP verification, display ad banner, video ad banner, survey form etc.
Parameters that Separate Login Tiers
Multiple settings separate the customer experience on free and paid WiFi login tiers. Some of these parameters include download speed, upload speed, session time, advertisements, social login. Venue marketers can decide upon the specific offers made under free and paid WiFi login tiers based on these parameters.
Free WiFi Login Tier
Free login would typically ask the users to log in through social login or login with their email address. Once the user has successfully logged in through any of these two modes, the user session redirects to a display ad banner, or a video ad or a survey form before connecting them to the internet. Free WiFi login tier ensures that the venue marketers collect the end user’s information so that they can push custom advertisements to them.
The frequency of pushing promotions and also the type of advertisements should be configurable from the single dashboard to better control the WiFi marketing campaigns. In summary, the free WiFi login tier allows the venue marketers to monetize their guest WiFi with the help of contextual advertisements.
Paid WiFi Login Tier
When the user selects a paid WiFi tier, they connect to the Internet directly, post-payment through the payment provider like PayPal.
Venues can be integrated into the PayPal payment gateway to accept payments directly from the end-users of the guest WiFi on paid tier. On the paid WiFi login tier the most straightforward workflow is to show what the end-user is going to get in the paid WiFi service such as download and upload speeds, session time and the cost.
When the user accepts the offer, they go through the PayPal gateway to make the payment and then have access to the internet. In summary, the paid WiFi tier enables the venue marketers to monetize the WiFi through direct fees levied on the use of the high-speed, ad-free Internet over guest WiFi.
Power of the login tiers in a guest WiFi lies in the venue’s ability to customize the end-user experience completely. Customer experience on WiFi login tiers is critical to engage the end-users effectively so that the venue marketers fetch best returns from the WiFi monetization. RaGaPa has been helping venue marketers not only to enable WiFi login tiers but also to craft right offers under the different tiers. Consult team CaptiveXS on WiFi Login Tiers today.