Power of WiFi Marketing for Small Businesses

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In this age, small businesses are finding it more challenging to capture the audience’s attention. Small businesses need to think outside the box to compete with giant corporations. The marketing strategy for any small business is to get repeat customers and grow their prospect contact list. WiFi marketing can do both while establishing itself as […]

Role of Analytics in WiFi Marketing

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It is quite a cliche for marketers to hear that data analytics and insights have been shaping the present and future of the marketing campaigns. While the personal data of the user can be instrumental in determining the right kind of campaigns, it is not enough. With stricter user privacy laws, marketers need to rely […]

3 Pronged Strategy to Monetizing WiFi Networks

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Just like there is no “one size fits all” strategy in content marketing, in monetizing WiFi networks, the marketers can’t rely on only one approach. WiFi marketing is moving towards hyper-personalization for effective monetization. Whether you are a small or mid-size venue business or a large multi-venue business, the kind of WiFi monetization solution you […]