Here are 3 ways you can discover your customers’ desires using guest WiFi solutions:
1: On-premise customer journey
When customers connect to the guest WiFi using the branded captive portal, it is possible to track their on-premise journey. The behavioral patterns of the customer can be easily identified with proximity sensors and APs. Here are some data points that venue owners could take into consideration while optimizing their floorplan: the most popular path taken, the average time taken to cover this path, customer demographic data, etc. In the case of large venues like theme parks or stadiums, this kind of information is crucial to the placement of food stalls and other amenities like restrooms.
2: Social login for customers
Customers can log in through a branded captive portal using their social ID. What this does is give the customer access to the guest WiFi, in return for their behavior over the guest WiFi. The customers can select their privacy preferences as well. This helps in two ways. Firstly, personalization over guest WiFi; the customer is sent relevant, personalized messages on their device based on their collected data. Secondly, the venue owner can see the cumulative data of their customers and derive conclusions that will help in the boosting of sales/grow the business.
3: Customer Experiences
Collecting feedback from customers in order to find out what kind of experience they had and whether they liked the digital touch that your venue offered is the crux of getting return customers. Everyone likes attention, but not the overbearing kind. To ask in a way that is unobtrusive and still be able to collect insightful information is a tough task. Furthermore, the customers may not be comfortable to engage in face-to-face feedback collection. This is where guest WiFi comes in. Guest WiFi blurs the lines between digital and physical. Customers are more likely to answer survey questions that pop-up on their phones rather than fill out a form.
This information that customers give is pertinent to decision making. If venue owners have not yet taken advantage of their digital channel, they can set it up using a guest WiFi solution. “The customers are bound to stay longer if they can remain connected. As many as 62% of businesses pointed out that the customers spend more time in their facility or shop if WiFi access is offered.”
“In 2019, it’s not unreasonable for customers to expect WiFi connectivity at every turn.” The time when free WiFi was an extra or a privilege for customers is gone. Now, not only do they expect free WiFi, but they also expect that the guest WiFi should add value to their experience. It is urgent for venue owners to realize this demand and act on it. Catering to this desire of customers will lead to a boost in sales by boosting the customer experience through a WiFi marketing platform.
This concludes why we truly believe that a guest WiFi solution is the secret to a customer’s desires. We would love to hear from you. If you would like to know more about what is the best captive portal solution, then do get in touch with our team today.
