Those who embrace these changes have a better chance of success in the face of tough competition. One of the major changes that has occurred in this setting is the way customers purchase. The fundamental concept of retail sales has shifted from being people driven to being marketing driven. It’s all about changing your people, processes, and technological infrastructure into marketing-friendly ecosystem components. Let’s look at how Wi-Fi marketing can help you reinvent the traditional strategy of relying on sales people to develop your business.
- Buyers Smile At Their Smartphones. Your salesmen would smile and greet your consumers at the store in a traditional environment. But currently, 60% of buyers enter with their eyes fixed to their smartphone screens. With time, salespeople learnt to let visitors be in their own worlds, and the cheery greeting began to fade from the sales routine.
- Life beyond “How Can I Help You?” How would you feel if you were constantly watched from the moment you walked into the store? That’s exactly how your digital-age customers feel when you have a slew of salespeople on the job and at least one of them is constantly hounding the customer. Buyers come into the business hoping for a one-of-a-kind experience, and that experience does not begin with a standard question. “How do I begin an active interaction with these customers if I don’t have to ask this inquiry?” is the question.
- The Intervention Building a bridge between people and technology is essential for increasing retail sales. You can see how a standard piece of infrastructure technology like Wi-Fi marketing solutions in retail outlets can provide a cutting-edge consumer experience for your company through Wi-Fi monetization. This business model breakthrough necessitates bold, data-driven thinking, and you’d better hurry since retailers are jumping on board to make the most of their investments.
People smile more often while they are looking at their smartphones than when they are looking at the people around them. “How can I drive more sales with customers smiling at smartphones?” is a good question to work on. Buyers require the Internet, as well as your store’s free Guest Wi-Fi service. You bring smiles to their faces as they connect by making offers that they can only get because they stepped into the store.
Your customers want to know what items at this store have piqued their attention in the past. It could be a nicer start to the conversation if you can answer that question for them using the example of free Guest Wi-Fi in retail establishments once more. If you can greet your customers by presenting a scroll of your most popular things with an integrated Point Of Service, Wi-Fi marketing analytics, and guest Wi-Fi promos, you’ve built a hook for their engagement.
We hope these insights will help you make a difference to your business. We would love to hear from you. If you have any comments, suggestions or queries you can get in touch with us at info@ragapa.com
