- Customer Satisfaction Having free Wi-Fi no longer distinguishes a venue from the competitors. Customer loyalty and satisfaction, on the other hand, generate recurring visits from your customer base. Going above and above for the customer and ensuring customer satisfaction are essential for building a loyal customer base. “A completely satisfied customer generates 2.6 times the revenue of a somewhat satisfied client and 14 times the revenue of a partially unsatisfied customer.”
- Personalization Over Guest Wi-Fi Guest Wi-Fi is an excellent opportunity to communicate with customers, particularly with LPVs. It is impossible for venue workers to meet a big number of clients. The simplest method to make consumers feel at ease in your establishment is to give them a personalized greeting when they complete their social login via the captive portal. 75 percent of customers say they are more inclined to buy from a firm that knows their purchase history and suggests items based on previous purchases.
- Real-time Updates During major events like as Black Friday or Christmas deals, shoppers can be alerted of ongoing clearance sales via in-store Wi-Fi. For example, the first 100 consumers who enter the business receive a message. The message alerts them about an aisle with a discount on a television model, with only 20 units remaining. Customers will flock to the aisle when a fantastic deal’s supply runs out. Such messages will tell a coffee enthusiast about coffee appliances, a music enthusiast about music appliances, and so on. Based on their social login, customers will receive customized, relevant messaging.
- Gamification Guest Wi-Fi marketing is an excellent platform for delivering a client loyalty scheme. Guests can be rewarded points and placed on leaderboards based on the frequency and quality of their participation through Guest Wi-Fi. Customers will benefit from their rank and points during sales and other events at the venue. Customers are encouraged to return for repeat business, thanks to this incentive and recognition scheme.
This is an excellent opportunity for venue owners to begin digitalizing the client experience. Businesses risk losing clients to competitors if they do not improve their customer engagement. “Instead of developing a new product or introducing new technology, firms should focus on providing the best customer experience possible.”
A cutting-edge Wi-Fi Marketing platform is the greatest place to start digitizing your customer experience.