Small businesses are finding it more difficult to attract the attention of their target audience in this day and age. To compete with large organizations, small firms must think beyond the box. Any small business’s marketing plan should aim to increase recurring customers and expand their prospect contact list. Wi-Fi marketing may do both while […]
You may have heard the term “social wi-fi” a lot lately. We’re here to assist you understand what social Wi-Fi is and what the benefits are for both those who provide it and those who utilize it. In its most basic form, social Wi-Fi entails social media authentication in exchange for Wi-Fi access. Customers that […]
Digital customer experience, or digital CX refers to the total online interactions a customer has with your brand. Most interactions take place on your website or app. But channels like social media and email also play a role in how customers connect with your brand online. It is pushing companies to innovate and create a […]
Wi-Fi monetization has been a hot topic for quite some time. Aside from the technical characteristics, Wi-Fi monetization is a good commercial approach, with corporate leaders expecting a specified ROI. The world of Wi-Fi monetization is rife with jargon. This article breaks down captive portal and content marketing, as well as their function in Wi-Fi […]
Fast, reliable and secure Wi-Fi options are a must have for the hospitality industry and while you are at it, you can use it as a great marketing tool. Guest Wi-Fi can act as one of the best ways to engage with your customers and inform them about the various services and products on offer. […]