You may have heard the term “social wi-fi” a lot lately. We’re here to assist you understand what social Wi-Fi is and what the benefits are for both those who provide it and those who utilize it. In its most basic form, social Wi-Fi entails social media authentication in exchange for Wi-Fi access. Customers that […]
Digital customer experience, or digital CX refers to the total online interactions a customer has with your brand. Most interactions take place on your website or app. But channels like social media and email also play a role in how customers connect with your brand online. It is pushing companies to innovate and create a […]
Wi-Fi monetization has been a hot topic for quite some time. Aside from the technical characteristics, Wi-Fi monetization is a good commercial approach, with corporate leaders expecting a specified ROI. The world of Wi-Fi monetization is rife with jargon. This article breaks down captive portal and content marketing, as well as their function in Wi-Fi […]
Fast, reliable and secure Wi-Fi options are a must have for the hospitality industry and while you are at it, you can use it as a great marketing tool. Guest Wi-Fi can act as one of the best ways to engage with your customers and inform them about the various services and products on offer. […]