The retail business is known to be fiercely competitive and with the advent of online shopping retailers have to work extra hard to sell their products. No matter how big a brand or great the product, retailers always need a little extra to push to drive their marketing efforts. For retailers, Wi-Fi marketing can be […]
The writing on the wall is that we are going to have access to free guest Wi-Fi twice sooner at all the airports, including tier-2 airports. The question is when? The future of travel is intimately entwined with free and monetized guest Wi-Fi and many travellers would prefer that over many other services. For airports, […]
Many retailers give out a Wi-Fi password to their customers, but this still leaves a lot of potential on the table. Today most people want to check in a venue through their social media profiles, it’s time it was put to better use. There are distinct benefits of setting up your network with a sign-in […]
Wi-Fi marketing analytics is the data that enables enterprises to create a personalised customer experience. Businesses can refine the way they engage with their customers through tailored content, uniquely timed offers and customised content and marketing messages based on customer demographics and behaviour patterns. Let’s deep dive into what are the various kinds of insight […]