Commuting takes up a chunk of the majority of the workforce’s time. This is the time when people are rushing to their respective destinations while keeping an eye on the clock. Doesn’t sound like the best time to capture attention through advertisements. However, using guest WiFi over public transport can be a boon for commuting […]
Guest WiFi is an integral part of any large public venue. It is especially suited to the large influx and outflux of huge crowds of people moving through airports each day, which means guest WiFi for airports can be fully utilized. In such a scenario, you cannot afford to waste a business opportunity by letting […]
You may have noticed the term social WiFi flying around a lot. We’re here to help you understand what social WiFi actually is and what are the benefits for anyone offering social WiFi, as well as for those who use it. Social WiFi, in the plainest terms, implies authentication via social media in return for […]
WiFi monetization is the process of using a guest WiFi solution in order to change free WiFi from a money-drainer to a profit maker. Guest WiFi is no longer a privilege or an extra commodity for customers. Customers treat guest WiFi hotspots as a must-have. Long gone are the days where WiFi had to be […]
With a rising usage of smart devices and smart customers, guest WiFi has become a norm at most outlets. In fact, if two competitors in the same vertical offering similar products are compared, then the one which offers free guest WiFi would be chosen. This advantage has led to the spread of free public WiFi. […]
Your WiFi can indeed be monetized with the usage of a guest WiFi solution. A guest WiFi solution basically creates a space for advertising over the guest WiFi. This space can be used to display promotions from 3rd parties or in-house promotions. Customers can access guest WiFi through a branded captive portal. To do so, […]
For most businesses, customers’ desires are what drive business decisions. Data analytics can be used to find out the trends that take place in a customer base in order to make better decisions. However, finding out what your customers desire is not that simple. We’ve stepped in to make your journey a bit easier with […]
With increasing competition, competitors need to improve their cost structure, yet improve their sales. Improving sales usually means increasing your sales expenses, that is, hiring more staff. Besides, hiring staff may not translate into more sales. However, with tools such as guest WiFi solutions, marketing for your brand without spending a pretty penny becomes possible […]
The digitalization of customer experience is a driving force for industries to innovate and cultivate a digital environment for both employees and customers. Guest WiFi is the easiest way for venues to digitalize their customer experience. Customers not only expect venues to provide high-quality guest WiFi but value-added services that address customer needs. Here are […]
You are a marketer at an enterprise that is in the consumer business, more specifically a venue-based business. By now you have an idea of how guest WiFi is silently making its way into mainstream marketing, don’t you? Guest WiFi solutions are not just limited to IT teams, and are now also a marketing channel […]