Just like there is no “one size fits all” strategy in content marketing, in monetizing WiFi networks, the marketers can’t rely on only one approach. WiFi marketing is moving towards hyper-personalization for effective monetization. Whether you are a small or mid-size venue business or a large multi-venue business, the kind of WiFi monetization solution you […]
Making WiFi pay for itself begins right from the point when the end-user connects to an access point at the venue. A venue is likely to receive two kinds of customers needing Internet access – those who need unlimited, high-speed and ad-free Internet experience and others who are merely looking for free Internet option. WiFi […]
A sound strategy of monetizing WiFi resides upon a three-legged stool, and these three legs are Captive Portal, WiFi marketing and WiFi security. WiFi security, specifically the security aspects to do with web content and the user experience thereof are especially vital to the overall success of WiFi monetization platform for any size venue. What […]
Scalable WiFi monetization is what we are going to talk about in this article. Venues of all sizes should be able to use WiFi monetization to make better commercial sense with their WiFi investment through WiFi marketing and analytics. Scale matters not only to those venues who have multiple locations and hundreds or thousands of […]
WiFi monetization has been the value proposition for many businesses that offer WiFi, though it isn’t all about technology innovation as it may sound. WiFi monetization is a fantastic blend of multiple marketing strategies with state of the art technical capabilities. The key is that marketers should be able to use these capabilities to drive […]
WiFi monetization has been the buzz for a while now. Beyond the technology features, WiFi monetization is a sound business strategy, one in which the business executives expect a specific ROI. WiFi monetization realm is full of buzzwords. This article focuses on elaborating captive portal and content promotion and its role in WiFi monetization. WiFi […]
Guest WiFi solutions are a buzz of the time due to its ability to create value for marketing, sales, and IT in terms of incremental business. Evaluation and onboarding of guest WiFi solutions is an overwhelming task. If you have someone who has been through the end to end life cycle of assessment, onboarding, implementation, […]
Security of customer data is one of the most critical elements of guest WiFi solution. Ability to secure customer data over guest WiFi separates enterprise-grade WiFi monetization solutions from the others. There are 2 levels at which the guest WiFi solutions must take care of customer data, first at the authentication stage and secondly during […]
Guest WiFi monetization for businesses has been a well known and highly cluttered technology space. While the companies want to unlock the incremental revenues from this channel, they often have many questions around WiFi monetization itself. No matter how lame the questions may sound, the business leaders with clarity on these aspects tend to make […]
Monetizing guest WiFi is on the list for most venue businesses. Guest WiFi is the door to the virtual world of the Internet for your visitors and customers. Guest WiFi monetization is about conducting business with your visitors over free WiFi access. In the physical world, your customers are least likely to do business with […]