Your WiFi can indeed be monetized with the usage of a guest WiFi solution. A guest WiFi solution basically creates a space for advertising over the guest WiFi. This space can be used to display promotions from 3rd parties or in-house promotions. Customers can access guest WiFi through a branded captive portal. To do so, […]
For most businesses, customers’ desires are what drive business decisions. Data analytics can be used to find out the trends that take place in a customer base in order to make better decisions. However, finding out what your customers desire is not that simple. We’ve stepped in to make your journey a bit easier with […]
With increasing competition, competitors need to improve their cost structure, yet improve their sales. Improving sales usually means increasing your sales expenses, that is, hiring more staff. Besides, hiring staff may not translate into more sales. However, with tools such as guest WiFi solutions, marketing for your brand without spending a pretty penny becomes possible […]
The digitalization of customer experience is a driving force for industries to innovate and cultivate a digital environment for both employees and customers. Guest WiFi is the easiest way for venues to digitalize their customer experience. Customers not only expect venues to provide high-quality guest WiFi but value-added services that address customer needs. Here are […]
You are a marketer at an enterprise that is in the consumer business, more specifically a venue-based business. By now you have an idea of how guest WiFi is silently making its way into mainstream marketing, don’t you? Guest WiFi solutions are not just limited to IT teams, and are now also a marketing channel […]
Flying passengers to their destination is a task that requires great sincerity and responsibility. Besides flying passengers, keeping them happy is crucial. In-flight entertainment systems and good cabin crew service are more than enough for most. However, an area that is lacking for most is in-flight WiFi. Let’s look at a scenario where guest WiFi […]
With the penetration of digital services even in the remotest part of a town, WiFi is a must-have amenity at all the hotels. But the scenario is bleak for hoteliers as the cost of free WiFi eats into the hotel’s profits. So the million dollar question is how can hotels make their WiFi service more […]
Effective ways for retailers to monetize their guest WiFi If you are in the retail business, especially the brick and mortar, then you understand how the dynamics of retail buyers are changing rapidly. The key reason for this drastic change over the last decade is due to the availability of online shopping options. The physical […]
Capturing the mind space of customers is a tricky job, for several reasons. In order to attract and retain your customer’s attention, keeping a consistent brand image both in the physical and digital world is important. This is so that the customer can identify and recall your brand. Building a connection with the customer happens […]
The customer journey of a normal grocery store is quite simple and plain. The customer walks into the store and proceeds to purchase items – either from a predefined list or as per their normal routine. They pick up the items and get them checked out either through a self-checkout kiosk or through the cash […]