Not everything that glitters is gold, but it is definitely irresistible. For example, at a department store, when you’re in line for check-out, there are cute, small, handy items on display that are just so hard to avoid. They’re usually cheaper than the items on the racks. Socks, rubber bands, clips, umbrellas, keychains, lip balms […]
The last couple of years had been buzz years for enterprises trying to integrate WiFi Marketing solutions into their Guest WiFi systems. Some were quickly successful while others took time to catch-up. Not long ago, back in 2013, a WiFi project for customers was touted as the toughest challenge of the decade. If we reflect […]
“Analytics Only” Isn’t Helping Managers Reports and dashboards have been mesmerizing the key management decision makers for last decade. There is a lot that has been done to get these insightful data points available for decision makers. The real challenge for these decision makers now is how to drive a decision to action in less […]
WiFi analytics on a WiFi marketing platform, if utilized properly can be a boon to the venue owner. WiFi analytics is analyzing data that is collected from customers who connect to the guest WiFi provided by venues and venues using this data to make informed decisions. Making data-driven decisions helps businesses get started on creating […]
There are 2 things that appeal to people regardless of age, gender or any other differences – great food and free wifi. Restaurants are always a popular choice for all age groups to hang out. Engaging a varied target audience can be tricky but guest WiFi is a tried and tested method of customer engagement. […]
Customers are the most crucial part of any business. It is necessary to provide them with relevant content that serves them in an unobtrusive manner aka content marketing. Customers appreciate assistance offered through content only when they really need it. As they build up trust and dependency on the assistance provided, they become open to […]
If you are new to phygital marketing, phygital is about creating an immersive customer experience across physical and digital channels integrated. To learn more about phygital please read this informative article that RaGaPa recently released. For the rest of you, do you know that 92% of the guests carry a smartphone with about 40% already […]
It is so fascinating to see how rapidly trends in the business world change. Only when each business was focusing to be mobile first, we see a drift towards Customer Experience. As per Forrester, customer experience is defined as “How customers perceive their interactions with your company”. Customer experience came out as a clear winner […]
A guest WiFi solution can be the most unexpected asset to those who did not know the gravity of in-house data collection. To those who do know, this can be a lifesaver for a drowning business and can help businesses doing well to perform exemplarily well. Having an organic in-house data collection and analysis […]
Check out these 5 fascinating tips for retailers that will create better engagement with in-store shoppers.