If used appropriately, Wi-Fi analytics on a Wi-Fi marketing platform can benefit the venue owner in numerous ways. Wi-Fi analytics is the analysis of data gathered from customers who use the Guest Wi-Fi offered by businesses, and venues use this data to make intelligent judgments. Data-driven decision-making enables companies to begin building a loyal customer […]
Not everything that glitters is gold, but it is undeniably appealing. When you’re in line for check-out in a department shop, for example, there are lovely, modest, useful objects on display that are impossible to resist. They are frequently less expensive than the things on the racks. Socks, rubber bands, clips, umbrellas, keychains, lip balms, […]
With increased competition, competitors must improve their cost structure while boosting their sales. Improving sales normally entails raising your sales expenditures, i.e. recruiting additional people. Furthermore, hiring new employees may not result in increased revenue. However, with tools like guest Wi-Fi solutions, you can market your brand without investing a fortune – and even add […]
You are the CIO or head of the IT department, and you are aware of how important Wi-Fi marketing is to management and marketing. As a tech professional, you may be wondering if Guest Wi-Fi marketing and Wi-Fi analytics will have a significant influence on your organization or not? Cost “Why add additional overhead when […]
Wi-Fi monetization has been the unique selling point for many firms that provide Wi-Fi, albeit it isn’t as simple as it may appear. Wi-Fi monetization is a terrific combination of various marketing methods and cutting-edge technological capabilities. The crucial point is that marketers should be able to leverage these features to increase Wi-Fi monetization. The […]
Small businesses are finding it more difficult to attract the attention of their target audience in this day and age. To compete with large organizations, small firms must think beyond the box. Any small business’s marketing plan should aim to increase recurring customers and expand their prospect contact list. Wi-Fi marketing may do both while […]
You may have heard the term “social wi-fi” a lot lately. We’re here to assist you understand what social Wi-Fi is and what the benefits are for both those who provide it and those who utilize it. In its most basic form, social Wi-Fi entails social media authentication in exchange for Wi-Fi access. Customers that […]
Digital customer experience, or digital CX refers to the total online interactions a customer has with your brand. Most interactions take place on your website or app. But channels like social media and email also play a role in how customers connect with your brand online. It is pushing companies to innovate and create a […]
It is tiring to recover from illnesses, whether life threatening or not. The recovery endeavor takes time, effort and willpower from the patient, his family, and the staff. In this situation, Guest Wi-Fi for recuperating patients and their families is a need, not a luxury. The hospital’s major focus is on providing the required services […]
Customer behavior gathered with high granularity across the seemingly innocuous Wi-Fi access points has the potential to help firms become extremely competitive. If you’re the head of analytics, IT, or just a marketing manager who believes in capitalizing on consumer insights, you’ve probably noticed that your company is collecting a lot of unstructured and unanalyzed […]