The world of Wi-Fi marketing is constantly evolving, with new innovations and utilizations emerging all the time. In this post, we’ll explore some of the latest trends and developments in the field, and discuss how they can benefit your business. Location-Based Marketing: Location-based marketing is a powerful tool for businesses looking to connect with their […]
As a hotel, you are always on the lookout for ways to improve the customer experience and drive sales. Guest Wi-Fi is often seen as just another amenity, but with a little creativity and strategy, it can be transformed into a powerful marketing tool. Here’s how: Gather Customer Insights: By asking guests to sign in […]
As a venue business, providing a safe, secure, and engaging Guest Wi-Fi experience is crucial for your guests. You know that, but with all the different factors to consider, managing a Guest Wi-Fi network can also be a significant challenge. But with RaGaPa’s CaptiveXS, you can put all your concerns aside. CaptiveXS is an advanced […]
Guest Wi-Fi is a valuable marketing tool that allows businesses to promote their brand, products, and services to customers while also collecting valuable data and insights. However, it’s important not to let your business slip out of customers’ minds once they have left your venue or signed out of the Wi-Fi network. To keep your […]
As a venue business owner, you are always looking for ways to improve the customer experience and grow your business. One effective way to do this is by offering free Wi-Fi to your customers. Not only is this a convenient amenity that can attract more foot traffic, but it also provides an opportunity to collect […]
The current buzzword in the hotel sector is “frictionless.” It talks about giving visitors a “home away from home” feeling when they stay with you. “Enabling the Smart Hotel Experience” is the title of a 2022 HT (Hospitality Technology) research brief that outlines how leaders in the hotel industry are looking at a variety of […]
Whether you manage a hotel, airport, shopping center, or stadium, your Guest Wi-Fi is essential for retaining customers. The use of behavioral analytics over Guest Wi-Fi may be able to turn bottlenecks formed in one area of the business into opportunities for another. In this post, we’ll outline three such business scenarios that may be […]
Great cuisine and free wi-fi are two things that appeal to people of all ages, genders, and backgrounds. All age groups frequently choose to hang out in restaurants. It can be challenging to attract a diverse target audience, but free Guest Wi-Fi is a tried-and-tested technique. A good dining experience, according to 60% of customers, […]
If used appropriately, Wi-Fi analytics on a Wi-Fi marketing platform can benefit the venue owner in numerous ways. Wi-Fi analytics is the analysis of data gathered from customers who use the Guest Wi-Fi offered by businesses, and venues use this data to make intelligent judgments. Data-driven decision-making enables companies to begin building a loyal customer […]
Wi-Fi monetization has been a hot topic for quite some time. Aside from the technical characteristics, Wi-Fi monetization is a good commercial approach, with corporate leaders expecting a specified ROI. The world of Wi-Fi monetization is rife with jargon. This article breaks down captive portal and content marketing, as well as their function in Wi-Fi […]