In this age, small businesses are finding it more challenging to capture the audience’s attention. Small businesses need to think outside the box to compete with giant corporations. The marketing strategy for any small business is to get repeat customers and grow their prospect contact list. WiFi marketing can do both while establishing itself as […]
Marketers often have a question on what kind of campaigns can they run using a WiFi marketing platform. Type of campaign determines the sort of ROI marketers should be expecting, that makes their question relevant. Most technology solutions tend to answer this question by saying, “Well, you can run any kinds of campaigns.” While technically […]
It is quite a cliche for marketers to hear that data analytics and insights have been shaping the present and future of the marketing campaigns. While the personal data of the user can be instrumental in determining the right kind of campaigns, it is not enough. With stricter user privacy laws, marketers need to rely […]
The availability of fast, reliable WiFi service at hotels is like having oxygen in the air for travelers of all kinds. While most hotels now tend to offer free or paid public WiFi service at the hotel, very few manage to engage with their customers on the guest WiFi. In the age of digital, where […]
Speaking of monetizing the WiFi network at a venue business, marketers often tend to think in terms of promoting 3rd party advertisements on WiFi. Our experience at RaGaPa with some of the largest multi-venue businesses is a little different. Internal promotions perform equally better, and they are like the low hanging fruits while monetizing the […]
Just like there is no “one size fits all” strategy in content marketing, in monetizing WiFi networks, the marketers can’t rely on only one approach. WiFi marketing is moving towards hyper-personalization for effective monetization. Whether you are a small or mid-size venue business or a large multi-venue business, the kind of WiFi monetization solution you […]
Making WiFi pay for itself begins right from the point when the end-user connects to an access point at the venue. A venue is likely to receive two kinds of customers needing Internet access – those who need unlimited, high-speed and ad-free Internet experience and others who are merely looking for free Internet option. WiFi […]
A sound strategy of monetizing WiFi resides upon a three-legged stool, and these three legs are Captive Portal, WiFi marketing and WiFi security. WiFi security, specifically the security aspects to do with web content and the user experience thereof are especially vital to the overall success of WiFi monetization platform for any size venue. What […]
Scalable WiFi monetization is what we are going to talk about in this article. Venues of all sizes should be able to use WiFi monetization to make better commercial sense with their WiFi investment through WiFi marketing and analytics. Scale matters not only to those venues who have multiple locations and hundreds or thousands of […]
WiFi monetization has been the value proposition for many businesses that offer WiFi, though it isn’t all about technology innovation as it may sound. WiFi monetization is a fantastic blend of multiple marketing strategies with state of the art technical capabilities. The key is that marketers should be able to use these capabilities to drive […]