Customers are the most crucial part of any business. It is necessary to provide them with relevant content that serves them in an unobtrusive manner aka content marketing. Customers appreciate assistance offered through content only when they really need it. As they build up trust and dependency on the assistance provided, they become open to […]
If you are new to phygital marketing, phygital is about creating an immersive customer experience across physical and digital channels integrated. To learn more about phygital please read this informative article that RaGaPa recently released. For the rest of you, do you know that 92% of the guests carry a smartphone with about 40% already […]
It is so fascinating to see how rapidly trends in the business world change. Only when each business was focusing to be mobile first, we see a drift towards Customer Experience. As per Forrester, customer experience is defined as “How customers perceive their interactions with your company”. Customer experience came out as a clear winner […]
A guest WiFi solution can be the most unexpected asset to those who did not know the gravity of in-house data collection. To those who do know, this can be a lifesaver for a drowning business and can help businesses doing well to perform exemplarily well. Having an organic in-house data collection and analysis […]
Check out these 5 fascinating tips for retailers that will create better engagement with in-store shoppers.
CaptiveXS brings an easy and quick way of collecting customer feedback through Google Forms Integration. Do you like to make well-informed decisions for your business or you simply shoot in the dark? If the former defines you and your business, then customer feedback is the number one priority. Do you want to figure […]
A captive portal is a Web page that guests who wish to access internet over public WiFi have to go through in order to be granted access. This is usually used by public venues that offer guest WiFi in return for customer authentication. Over the past few years, we have seen how WiFi has transformed […]
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As RaGaPa continues to grow its customer base, CaptiveXS as a solution has proven to be efficient and worthwhile. Find out why, in this case study with New York Racing Association. Download Case Study.
Whether you are a hotel, airport, mall or stadium your public WiFi is playing a critical role in customer engagement. The behavioral analytics over public WiFi could be effective in converting bottlenecks created in one function of the firm into an opportunity for another. In this article we are listing 3 such business scenarios that […]