Guest Wi-Fi is a valuable marketing tool that allows businesses to promote their brand, products, and services to customers while also collecting valuable data and insights. However, it’s important not to let your business slip out of customers’ minds once they have left your venue or signed out of the Wi-Fi network. To keep your […]
As a venue business owner, you are always looking for ways to improve the customer experience and grow your business. One effective way to do this is by offering free Wi-Fi to your customers. Not only is this a convenient amenity that can attract more foot traffic, but it also provides an opportunity to collect […]
The current buzzword in the hotel sector is “frictionless.” It talks about giving visitors a “home away from home” feeling when they stay with you. “Enabling the Smart Hotel Experience” is the title of a 2022 HT (Hospitality Technology) research brief that outlines how leaders in the hotel industry are looking at a variety of […]
Whether you manage a hotel, airport, shopping center, or stadium, your Guest Wi-Fi is essential for retaining customers. The use of behavioral analytics over Guest Wi-Fi may be able to turn bottlenecks formed in one area of the business into opportunities for another. In this post, we’ll outline three such business scenarios that may be […]
Great cuisine and free wi-fi are two things that appeal to people of all ages, genders, and backgrounds. All age groups frequently choose to hang out in restaurants. It can be challenging to attract a diverse target audience, but free Guest Wi-Fi is a tried-and-tested technique. A good dining experience, according to 60% of customers, […]
If used appropriately, Wi-Fi analytics on a Wi-Fi marketing platform can benefit the venue owner in numerous ways. Wi-Fi analytics is the analysis of data gathered from customers who use the Guest Wi-Fi offered by businesses, and venues use this data to make intelligent judgments. Data-driven decision-making enables companies to begin building a loyal customer […]
Wi-Fi monetization has been a hot topic for quite some time. Aside from the technical characteristics, Wi-Fi monetization is a good commercial approach, with corporate leaders expecting a specified ROI. The world of Wi-Fi monetization is rife with jargon. This article breaks down captive portal and content marketing, as well as their function in Wi-Fi […]
It is tiring to recover from illnesses, whether life threatening or not. The recovery endeavor takes time, effort and willpower from the patient, his family, and the staff. In this situation, Guest Wi-Fi for recuperating patients and their families is a need, not a luxury. The hospital’s major focus is on providing the required services […]
Customer behavior gathered with high granularity across the seemingly innocuous Wi-Fi access points has the potential to help firms become extremely competitive. If you’re the head of analytics, IT, or just a marketing manager who believes in capitalizing on consumer insights, you’ve probably noticed that your company is collecting a lot of unstructured and unanalyzed […]
You know how important it is to safeguard your network from being misused as an IT leader or information security officer at a venue that provides free guest Wi-Fi. You should also be aware that you can employ guest Wi-Fi solutions with strict security measures in place to keep the network safe, but this may […]