Customer behavior gathered with high granularity across the seemingly innocuous Wi-Fi access points has the potential to help firms become extremely competitive. If you’re the head of analytics, IT, or just a marketing manager who believes in capitalizing on consumer insights, you’ve probably noticed that your company is collecting a lot of unstructured and unanalyzed […]
You know how important it is to safeguard your network from being misused as an IT leader or information security officer at a venue that provides free guest Wi-Fi. You should also be aware that you can employ guest Wi-Fi solutions with strict security measures in place to keep the network safe, but this may […]
After working in the retail industry, you are aware of how swiftly the dynamics of retail shoppers change. The abundance of internet purchase choices is the primary cause for this dramatic shift over the previous decade. Physical retail isn’t going away, but it is changing for the better. Those who embrace these changes have a […]
Wi-Fi has become increasingly ingrained in many people’s daily lives. Customers naturally look for free Wi-Fi, so it has become a critical component for businesses. Businesses that provide free guest Wi-Fi are preferred above those that do not. However, because most establishments now provide free Wi-Fi, just plain free guest Wi-Fi is no longer a […]
Guest Wi-Fi has proven to be an effective way to increase rush at the venue. However,how can one build a loyal customer base using guest Wi-Fi ? When used correctly, Wi-Fi analytics on a Wi-Fi marketing platform can be a boon to the venue owner. Wi-Fi analytics is the process of evaluating data collected from […]
How often do you hear about monetizing your guest Wi-Fi? There are many compelling business reasons to provide guest Wi-Fi connectivity in your facilities, but one factor that many people overlook is the potential for Wi-Fi to generate revenue. Guest Wi-Fi doesn’t have to be a “draw” to get customers in the door. You may […]
Customizing your marketing campaigns is all about the details. Details that help you precisely time your campaign, send custom-made messages, offers and also help your business understand the demographic data of your customers. With the help of our cutting edge Wi-Fi marketing platform, SMBs can easily collect and analyze customer data to gain a deeper […]
It’s vital to maintain contact with customers after they’ve left the venue or signed out of the guest Wi-Fi. Wi-Fi monetization is a terrific combination of a variety of marketing strategies and cutting edge technical capabilities. The AIDA marketing formula – Attention, Interest, Desire, Action – is used to monetize Wi-Fi. Customers must be engaged […]
Wi-Fi marketing has become an exceptional marketing tool for businesses that intend to aim for the future. Not just being a free internet tool, it also works to multiply your business in various ways. That’s why the success rate for companies that offer free Wi-Fi is a whopping 72%! Businesses that are taking off rapidly […]
Research says that 75% of consumers are willing to share their data to get something in return. In exchange of valuable information and personalised services, customers are ready to be contacted by brands and retailers. This gives brands and businesses an immeasurable advantage and offers them a chance to increase their revenues by leveraging data. […]