Managed Wi-Fi has earned its rightful place as the primary element in the digital marketing ecosystem. With a plethora of layered benefits, managed Wi-Fi can help enterprises open new doors and make new connections. Public Wi-Fi has been used for brand marketing before the advent of smartphones. But today, it has carved a niche in […]
Many retailers give out a Wi-Fi password to their customers, but this still leaves a lot of potential on the table. Today most people want to check in a venue through their social media profiles, it’s time it was put to better use. There are distinct benefits of setting up your network with a sign-in […]
Are you still not sure about offering free guest Wi-Fi to your customers? It’s time you take a step towards setting up the free guest Wi-Fi access point as soon as possible. Let’s take a look at why you should take that first step. Facts that you should be aware of: The global guest Wi-Fi […]
Wi-Fi marketing analytics is the data that enables enterprises to create a personalised customer experience. Businesses can refine the way they engage with their customers through tailored content, uniquely timed offers and customised content and marketing messages based on customer demographics and behaviour patterns. Let’s deep dive into what are the various kinds of insight […]
Scrolling through Facebook, I came across some fascinating pictures of my trip last year to the beach. A while later I received an email for a longer stay from the same resort. They lured me with great deal options. The real trigger for me was the comprehensive guest safety protocol being followed by the resort. […]
In this age, small businesses are finding it more challenging to capture the audience’s attention. Small businesses need to think outside the box to compete with giant corporations. The marketing strategy for any small business is to get repeat customers and grow their prospect contact list. WiFi marketing can do both while establishing itself as […]
Marketers often have a question on what kind of campaigns can they run using a WiFi marketing platform. Type of campaign determines the sort of ROI marketers should be expecting, that makes their question relevant. Most technology solutions tend to answer this question by saying, “Well, you can run any kinds of campaigns.” While technically […]
It is quite a cliche for marketers to hear that data analytics and insights have been shaping the present and future of the marketing campaigns. While the personal data of the user can be instrumental in determining the right kind of campaigns, it is not enough. With stricter user privacy laws, marketers need to rely […]
The availability of fast, reliable WiFi service at hotels is like having oxygen in the air for travelers of all kinds. While most hotels now tend to offer free or paid public WiFi service at the hotel, very few manage to engage with their customers on the guest WiFi. In the age of digital, where […]
Speaking of monetizing the WiFi network at a venue business, marketers often tend to think in terms of promoting 3rd party advertisements on WiFi. Our experience at RaGaPa with some of the largest multi-venue businesses is a little different. Internal promotions perform equally better, and they are like the low hanging fruits while monetizing the […]