It was not very long ago when only online businesses and large scale enterprises had their systems in place to collect and analyze customer information. This would help them plan their next marketing campaign, product launch or business strategy. However, in this fast changing world, it has become inevitable to know your customers well and […]
Today customer loyalty may seem far fetched but what if we were to tell you that it is achievable through guest Wi-Fi marketing. Delight them with a quick and a hassle free login experienceA hassle free login experience could act as a great welcome experience, this can be done by making sure that your customers […]
The retail business is known to be fiercely competitive and with the advent of online shopping retailers have to work extra hard to sell their products. No matter how big a brand or great the product, retailers always need a little extra to push to drive their marketing efforts. For retailers, Wi-Fi marketing can be […]
The writing on the wall is that we are going to have access to free guest Wi-Fi twice sooner at all the airports, including tier-2 airports. The question is when? The future of travel is intimately entwined with free and monetized guest Wi-Fi and many travellers would prefer that over many other services. For airports, […]
Fast, reliable and secure Wi-Fi options are a must have for the hospitality industry and while you are at it, you can use it as a great marketing tool. Guest Wi-Fi can act as one of the best ways to engage with your customers and inform them about the various services and products on offer. […]
Captive portals might look like standard click through pages but they act as bridges to gather information, and intelligence on potential customers. Captive portals need to become an integral part of your business strategy, here’s why: It can help you create an online business entity If you are going through the trouble of providing a […]
Managed Wi-Fi has earned its rightful place as the primary element in the digital marketing ecosystem. With a plethora of layered benefits, managed Wi-Fi can help enterprises open new doors and make new connections. Public Wi-Fi has been used for brand marketing before the advent of smartphones. But today, it has carved a niche in […]
Wi-Fi marketing analytics is the data that enables enterprises to create a personalised customer experience. Businesses can refine the way they engage with their customers through tailored content, uniquely timed offers and customised content and marketing messages based on customer demographics and behaviour patterns. Let’s deep dive into what are the various kinds of insight […]
Scrolling through Facebook, I came across some fascinating pictures of my trip last year to the beach. A while later I received an email for a longer stay from the same resort. They lured me with great deal options. The real trigger for me was the comprehensive guest safety protocol being followed by the resort. […]
Just like there is no “one size fits all” strategy in content marketing, in monetizing WiFi networks, the marketers can’t rely on only one approach. WiFi marketing is moving towards hyper-personalization for effective monetization. Whether you are a small or mid-size venue business or a large multi-venue business, the kind of WiFi monetization solution you […]